The Client: Durumi Tea Company

 

Business Objective: Write enticing tea descriptions for the company's line of luxury organic Korean teas (after having tasted them of course!). Also edited the web copy and provided input on company logo selection. 

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Brand: Exclusive, Minimalist, High-end

 

Tone: Respectful, Formal-yet-welcoming, Informative

 

My Strategy: To emphasize that these high-quality teas were grown in Korea, I used a nostalgic voice to paint a vivid picture so the buyer could almost imagine their far-away origins. After researching the flavour profiles of similar teas and tasting each tea carefully, I also selected a few appealing tasting notes.

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Designer: Kylie Gayon Woo

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